72% of all Internet users are now active on social media
89% of those between 18 and 29 years old are social media users
72% of individuals aged 30 to 49 are engaged in social media
60% of people between 50 to 60 years old are active on social media
43% of those 65 years old and above are engaged in social media
71% of users access social media from a mobile device
